Enviro Golf Tees Company Case Study Example | Topics and Well Written Essays - 2000 words

Enviro Golf Tees Company - Case Study ExampleGolf tees are a exigency in playing golf, we all know that. We can non just play out there without this gadget. They are like golf balls if theres great demand for golf balls, so do with golf tees. And they are also expendable. This is the reason why the companys objective of producing bio-degradable tees is a priority. The mathematical product alone is beneficial to the environment.Prices for the product should be consistent with the Enviro Golf Tees goals and mission. Pricing decision should be set in accordance with organizations objectives, cost for the manufacturing, other marketing mix variables, channel member expectations, buyers perceptions, competition, and the legal and regulatory issues. (Dibb et al, 1997, p. 567-568) Perceived or real differences in competitors products Some competitive products are superposable product.Price is therefore the only consideration. Marketing Mix VariablesAccording to Dibb et al (1997, p. 576) , Price is the value placed on what is commutingd. The buyer exchanges buying power which depends on the buyers income, credit and wealth for satisfaction or utility. Price is a key element in the marketing mix because it relates directly to the generation of total revenue. date we depend on the price of golf tees for the generation of revenues, pricing has to consider many factors so that the company can proceed smoothly.... 5)Activities of Enviro Golf Tees in the immediate future will revolve around this concept creation, distribution, promotion and pricing of a state-of-the art environment-friendly golf tees. Marketing a product with an objective of parcel preserve the environment is the primary goal. However, the company will go through the mathematical process of regular marketing, surveying the psychology and culture of consumers and people, and making moves that will control the company to a determined future.Marketers must constantly assess their customers requirement s and be prepared to modify their marketing activity accordingly. An assessment of marketing opportunities is an ever evolving process requiring regular revision and up-dating. (Zairi, 1996, p. 5)Objectives and goals of Enviro Golf Tees are currently based on this.Core ingredients of our prioritesFocus and thrust of the companys business will bear the core ingredients of the miscellaneous definitions that collectively indicate the basic priorities of marketingsatisfying customersMarketing of the product will be primarily based on a wholesale basis, not piece-by-piece. For as long as customers, in this case golf courses, tournament organizers, etc. - buy golf balls, golf tees will be simultaneously change along with it.identifying/maximizing marketing opportunitiesThis may be an easy way because marketing opportunities will always be there in the field of the interminable golf courses in the country. targeting the right customersAs has been said, the customers are not one or a few players of golf, but the thousands of golf courses and owners in the United States.facilitating exchange relationshipsCustomer relationship marketing