How does online shoppers' behaviour differ from traditional shoppers Essay - 1

How does online shoppers' behaviour differ from traditional shoppers - Essay Example of terms 30 Investigative report Abstract Shopping is a part of everyday’s life. Some fulfils their necessities from shopping while some get something more from shopping. It is viewed as releasing the stress and a way for completing some desire in mind or a way for adding flavour to the mechanical way of life. There are two types of shopping in general, traditional shopping and online shopping. Both of them have merits and demerits respectively. Now-a-days, large number of people goes for shopping by means of internet. This has been possible due to the prevalence of computer. The trend of online shopping came with the booming of internet. Thousands of items are reflected on the screen by clicking in one word. This does not require roaming across a long road through the hustling crowds for getting a pair of items. What is required is to have a click on the keyboard and the goods will be delivered on the spot. The advent of internet has an impact in our everyday lives in all way s like the manner we communicate to the way we shop. The increase in sophisticated technology in the 21st century has made everything virtually possible like purchase of an outfit of Armani who has been wearing pyjamas which was once seemed as an outlandish idea. The starts of retailing on web from sometime in the middle to late 1990s have given rise to the debate of online vs. traditional shopping. This debate is still ongoing. Though shoppers have thronged the shopping centres, as it is done in internet but still the question remains as to whether everything will be conquered by online shopping or the survival of traditional shopping will remain in the increasing trend of e-shopping. Introduction The rising debate of online shopping vs. traditional shopping can be viewed from the angle of considering the pros and cons of traditional and online shopping. The main advantage of online shopping is that it eliminates the need to make a drive to somewhere for purchasing something. So, t here arises no frustration to deal with parking problems and traffic. Besides, in case of traditional shopping, half of the petrol is consumed while going for shopping. With rise in prices of petrol, the cost of shopping also increases. This money is however saved in case of online shopping. The money needed to be paid in case of online shopping is enough to purchase few gifts or items. The precious time is saved by way of online shopping. In the busy lives lead by us these days, anything that can contribute towards saving in time can prove as a boon. While shopping online, it takes only a minute to log on to internet and to access the website of store as per choice (Khosrowpour, 2006, pp.30-31). Further, it can take only ten to fifteen minutes for selecting the items to be purchased, again further five minutes for filling information about payment and to get a print of receipt. All total, it will take only thirty minutes to complete the shopping. This facility of saving in time can provide quality time to be spent with the kids and an extra time to watch movies. Literature review Difference between online and traditional shopping Again, online shopping provides a sense of ease and comfort against traditional shopping which requires running in high streets and hunting for the things required. The difference between traditional and o