Marketing Plan Proposal Essay

I will develop a marketing plan for my company’s new product, the â€Å"Walker Photo Display & Storage Solutions† product I will introduce on the global market next year sometime. The â€Å"Walker Photo Display & Storage Solutions† product will allow any kind of loose photographs to be easily displayed in a collage format on any bare wall anywhere. It will include a divided safe storage box designed to protect loose photographs from damaging light, chemicals and rough handling to name a few things! I think my target audience is teenage boys and girls, male & female college students, educators, homemakers, business owners, retired folk, hobbyists, collectors and basically anyone that has a need and desire to do something with the piles of loose photographs we all have laying around the house! I will directly market to pre-teen and teenage kids, college students and their faculty members, housewives and husbands, law enforcement, real estate, the entertainment industry, businesses and numerous other identified and yet to be identified markets! I have perceived there was a need to create something specific, simple, durable, easy to use, inexpensive, customizable and practical to display and store all the loose photographs I had laying around and the ones I saw elsewhere laying around, unseen, decomposing and being neglected. I had taped loose photographed to my wall on occasion in a sort of collage formation, but it looked kind of cheesy, so I felt I could create something cool to display and store them in! After a few years of random survey’s with various people from all walks of life, I found my perception to be correct, that there was indeed a genuine need for my invention, and it appeared there was a vast global market for it! Creating this product so it can be easily ordered, customized and received will be a bit of a challenge, but one that I believe is well worth taking. I am very passionate about my new product that will be distributed from my new company, â€Å"DoakUnlimited.llc†. So, it is my intention to solve the decades old question & dilemma of what to do with all the millions and millions of loose photographs lying around in drawers, shoeboxes and elsewhere!

Grilled cheese math assignment Essay

In our problem for the week of special topics were are given a problem regarding achieving a best time to make grilled cheeses in a efficient manner in the shortest amount of time. The problem states; You need to make five grilled cheese sandwiches. You have a grill that is large enough to toast two sandwiches at a time. The sandwiches must be toasted one minute on each side. It takes 3 seconds to flip a sandwich and 5 seconds to take one off or put one on the grill. What is the shortest time needed to toast all five sandwiches? So with the information given we can conclude that the sandwiches have to be toasted at least 5 mins so it is obvious we cant get anything lower then 5 mins. Next we make an assumption that we can flip two sandwiches at the same time as well as take off and put on two sandwiches as well as take off two sandwiches all simultaneously. So the best way to solve this problem would be to first simpify the problem so that it is easier to see the soultion. So I decid ed to label the grill cheeses. Each side is denoted by A, B,C, D, E. So assuming the time starts for for the countdown when the two sandwiches are put on the Grill. Step 1: A B toasted one side 1 min =1min Step 2: Now Remove B and put C 5sec+5sec+3sec=13 sec( for removing B 5 sec + put C 5 sec+ flip A 3sec) Step 3 A C toasted on grill 1 min =1min Step 4: Now Remove A(completed) and put D 5sec+5sec+3sec=13 sec ( for removing A 5 sec + put C 5 sec+ flip C 3sec) Step 5 C D toasted on grill 1min =1min Step 6 (remove C(completed) ,put E, flip D) 5sec+5sec+3sec=13 sec Step 7 D E toasted on grill toasted 1 min =1min Step 8 remove D(completed), put B , flip E 5sec+5sec+3sec=13 sec Step 9 B E toasted on Grill 1 min =1min TOTAL = 5 min. 52 sec The process stops as all the five sandwiches are toasted, time is not counted for not taking the A and E off the grill. So the shortest time achievable needed for grilling all the five sandwiches as well as taking them off is 5 minutes and 52 seconds.

Determinants Of Health Essay

Social determinants of health are the circumstances in which people are born, grow up, live, work, and age, as well as the systems put in place to deal with illness. These circumstances are in turn shaped by a wider set of forces: economics, social policies, and politics.Social determinants of health are factors in the social environment that contribute to or detract from the health of individuals and communities. These factors include, but are not limited to the following: Socioeconomic status,Transportation,Housing,Access to services,Discrimination by social grouping (e.g., race, gender, or class),Social or environmental stressors.Certain factors that contribute to the development of illness are: Poverty,Unemployment,High School Education, Health Insurance. Communicable diseases spread from one person to another or from an animal to a person. The spread often happens via airborne viruses or bacteria, but also through blood or other bodily fluid. The terms infectious and contagious are also used to describe a communicable disease. A communicable disease chain is the chain of infection,which includes: INFECTIOUS DISEASE:Any microorganism that can cause a disease such as a bacterium, virus, parasite, or fungus. RESERVOIR: The place where the microorganism resides, thrives, and reproduces, i.e., food, water, toilet seat, elevator buttons, human feces, respiratory secretions. PORTAL OF EXIT : The place where the organism leaves the reservoir, such as the respiratory tract (nose, mouth), intestinal tract (rectum), urinary tract, or blood and other body fluids. MODE OF TRANSMISSION :The means by which an organism transfers from one carrier to another by either direct transmission (direct contact between infectious host and susceptible host) or indirect transmission (which involves an intermediate carrier like an environmental surface or piece of medical equipment). PORTAL OF ENTRY : The opening where an infectious disease enters the host’s body such as mucus membranes, open wounds, or tubes inserted in body cavities like urinary catheters or feeding tubes. SUSCEPTIBLE HOST :The person who is at risk for developing an infection from the disease.

Developing your own Management Skills Essay Example | Topics and Well Written Essays - 2000 words

Developing your own Management Skills - Essay Example I want to break new grounds within my particular field of development and for that I am ready to give up some of the luxuries that are there in my life. I have envisioned accomplishment within the management domains through sheer hard work and persistence, however I also know that this is no mean task and it would require long term planning and a strategic basis for my work realms. I have learned that an analytical problem solving ability is important to have and more so with the changing world dynamics of management (Parrish 1997). This is even more significant as it provides me a cushion to expand my innate abilities as well as demand success from my hard work and commitment. The problem solving ability that is intrinsic with my personality has provided me a chance to understand my true strengths as well as gain an edge over my colleagues who also aspire to reach the top levels through sheer devotion. I have adhered to the strong values that have been taught to me by my mentors and this has helped me immensely in understanding how I have fared within my work domains. I have comprehended the true notions that are attached with management and these have brought together the skills and abilities which would otherwise seem improbably to achieve on my part. As a manager, I have learned that the best way to look after the people with whom I work is to give them the respect that they richly deserve. I need to encourage them time and again so that they could give in their best on a proactively consistent basis. This allows me a chance to earn their respect as well. I believe that as a manager, it is very important for me to understand what others think about their work processes and tasks that they have been assigned or have undertaken with their own consent. Also the fact that I have touched upon the salient aspects of management and leadership gives me an advantage over other managers that I know within this very field. My strengths

Effectiveness of reminders in increasing compliance to SBGM Essay

Effectiveness of reminders in increasing compliance to SBGM - Essay Example According to the research various studies have been carried out on the impact of self reminders and the use of SMBG in the monitoring of diabetes. In a paper by Karter, et.al., the authors sought to assess the impact of self-monitoring blood glucose levels in improving blood sugar levels. Their study was carried out as a cohort design which was applied in order to detect the relation between self-monitoring frequency and the first glycosylated hemoglobin level in 1997. The authors were able to establish clear results which indicated that the use of self-monitoring blood glucose tests was also associated with lower HbA1c levels. All in all, the study revealed that with more frequent SMBG processes applied, it was possible to achieve lower glucose levels and therefore better outcomes for patients with diabetes. In yet another study by Karter and colleagues, the authors set out to establish the various barriers in the application of SMBG. Their study was a cross-sectional study which so ught to evaluate SMBG use and its barriers in about 44,000 diabetic patients who were being treated in the Kaiser Permanente Northern California Region. The authors were able to establish that 60% of type 1 diabetic patients and 67% type 2 diabetic patients indicated a lesser frequency in their SMBG. Most of the reasons for their failure to carry out their SMBG included the following: longer time since diagnosis, male sex, age, ethnic minority, lower education, lower income, non-English speaking, high cost of glucometer strips, smoking, and excessive smoking. In effect, the authors were able to highlight that there were significant gaps in the actual and recommended SMBG practices in the organization covered with the dominant elements relating to ethnicity and language barriers being strong determinants of SMBG compliance. Moreover, low income also seems to impact the use of SMBG with the affordability of these strips put to issue (Karter, et.al., 2000). Despite studies proving that patients’ improved blood glucose levels with SMBG, various studies reveal that there is a lack of compliance with home blood glucose monitoring. Burge (2001) discusses that about 67% of patients with diabetes fail to routinely evaluate their blood glucose and they have various reasons for such failure. These reasons include: pain and soreness, wide variation in the recommended frequency of blood sugar monitoring, and the perception that home SMBG is less recommended in their care. The study by Burge (2001) sought to study current

The Incidents at the UCSD Campus Essay Example | Topics and Well Written Essays - 500 words

The Incidents at the UCSD Campus - Essay Example When looking at the occurrences and seeing the reaction of the perpetrators even after their actions were being denounced by their academic institutions and the public, the perpetrators continued to fan the flames by referring to the offended students as â€Å"ungrateful niggers.† This racially inflammatory rhetoric not only displayed their insensitivity but also was a provocation, which could have easily escalated into a grave situation. The fact that a noose was hung in a public location such as the public library really takes these events to the next level and was inciting some type of reaction on the African American communities behalf. A symbol such as a flag being displayed in a public setting has a very different meaning than that of a noose and therefore these symbols should not be protected under the First Amendment. The history of nooses cannot be ignored. It has long since been a symbol of killing, death and lynching that African Americans were subjected to until only very recently in America. The United States has a history of injustice perpetrated at African Americans and these actions should be condemned because they have led us in a direction that society has worked so hard at putting behind. The United States strives to be a country of equality and acceptance. We have worked hard to pass legislation that protects our citizens; a threat to a person or group of people should be taken very seriously and protected by law. Some could argue that the right to exercise free speech allows people to express themselves without censorship and the right to express themselves without fear of being punished. They would argue that this is exactly what has led to the progress and acceptance of African Americans in society. However, these threats were meant to intimidate a group according to their race and put students that were in an environment to learn into a hostile environment where they were repeatedly being targeted by hateful and racist messages.

Science, enlightenment and politics, which was most important to your Essay

Science, enlightenment and politics, which was most important to your world - Essay Example Similar undercurrents of progressive thought were seen in the New World as well, most notably from such intellectuals such as Tom Paine and other proponents of American independence (Porter & Teich, 1981). The Enlightenment has had a profound impact on the cultural evolution of Western Europe in particular and the whole of the continent in general. A landmark piece of scholarship that turned the tables in favor of scientific reasoning is Newton’s analysis and description of natural physical phenomena. The immediate impact was discernible in written literature of the day, due to the scope of this medium of art (Brians, Paul, 1998). On the other hand, it took longer for ideas of the Enlightenment to penetrate into art forms such as music and painting due to the emphasis on traditionally acquired technique in these art forms. The Age of Enlightenment also gave birth to the neoclassical school of art, which found its highest expression in the Literature of the day. All forms of literature, ranging from prose, narrative verse, poetry, plays, etc were infused with newly discovered scientific truths and newly evolving systems of natural philosophy. Such luminaries as Alexander Pope, Phyllis Wheatley, Voltaire and Jonathan Swift among others were at the forefront of this paradigm change in socio-cultural expression. A special mention has to be made on the role of the Novel in this epoch making age. The broad scope of intellectual discourse offered by the Novel was utilized very cleverly and ingenuously by such writers as Daniel Defoe, Samuel Richarrdson, Henry Fielding, Aphra Behn, Fanny Burney, etc (Paul Brians, 1998). Given the revolutionary change in the cultural landscape that the Enlightenment affected, it is easy to see its relevance to the world of today. The field of enquiry where the ideas of the Enlightenment made radical changes was in the realm of political thought and systems of civil

Formative and Sumative Evaluations Essay Example | Topics and Well Written Essays - 5000 words

Formative and Sumative Evaluations - Essay Example The methods of actual teaching and of evaluating teachers are also affected by these advancements. With the changing world, the need to adapt methods of measuring teachers' performance was seen as necessary. "As the technological age continues to render traditional classroom practices obsolete, many educators are still untrained and apprehensive when it comes to technology integration. Therefore, a paradigm shift is needed that requires more than just a quick-fix staff development solution, especially since the No Child Left Behind Act stipulates that educators must be "highly qualified" by the end of the 2005-06 school year. This leads to the expectation that teachers will create learning environments which challenge and broaden their students' comprehensive use of technology" (Janice M. Hinson, 2005). However, recent studies show that although computers and internet are highly accesible to the teacher, with the figure reaching 99%, only 39% are found to have integrated the use of technology in their lesson. Of these figure, only 33% feel that they are preapred to integrate technology tot heir teaching, while the other 66% felt that they are somewhat prepared or not at all.(NCES). "So, it should come as no surprise that while many principals want to improve technology integration in their schools, they just do not know how or where to begin. They realize that to promote meaningful technological changes, their teachers must be given opportunities to acquire the skills needed to use technology and then apply them in the context of the curriculum" (Multimedia Schools, 2003). "However, technology professional development is usually delivered by district-level personnel as "one-size-fits-all" workshops that focus on techniques for using software packages and management tools. These workshops often are not part of a cohesive improvement plan; thus, instructional changes are not adopted or sustained over time" (Janice M. Hinson, 2005). Teacher Evaluation is a very important practice that helps ensure this development among teachers. It is very important so that ineffective teacher evaluation systems are seen to be more costly than effective ones. (Sawa, 1995) This statement edifies the importance of a sound and truthful evalutation technique. A Brief History It has been known that the appraisal of teachers is as old as teaching itself (Sawa, 1995). However, formal teacher's evaluation was traced to have begun at the turn of the 20th century to about 1980 (Robert F. McNergney). It's history might be divided into three overlapping categories: (1) The Search for Great Teachers; (2) Inferring Teacher Quality from Student Learning; and (3) Examining Teaching Performance (Robert F. McNergney). "Arvil Barr's 1948 compendium of research on teaching competence noted that supervisors' ratings of teachers were the metric of choice. A few researchers, however, examined average gains in student achievement for the purpose of Inferring Teacher Quality from Student Learning. They assumed, for good reason, that supervisors' opinions of teachers revealed little or nothing about student learning. Indeed, according to Medley and his colleagues, these early findings were "most discouraging." The average correlation between teacher characteristics and student learning, as measured most often by achievement tests, was zero. Some characteristics related positively to student

Effect of Foreign Direct Investment on China's Economic Performance Essay

Effect of Foreign Direct Investment on China's Economic Performance - Essay Example The Chinese understand this very well. While relying mainly on its own forces to bring about modernization, China, as a developing country, has to win foreign assistance, actively develop economic cooperation, and reasonably use and absorb foreign technology useful to its overall economic development. For these reasons, China forged ahead with its decisive policy to set up Social and Economic Zones (SEZs) and designated fourteen opened cities to attract world resources. It is obvious that the SEZs and opened cities have performed the functions set out for them to the extent possible at this stage of their development. Foreign capital, technology, and equipment have been introduced, competition has been promoted, and the training of personnel has occurred. Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. ... Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. More important than their enormous vitality in absorbing and utilizing foreign capital and importing advanced technology, the SEZs and opened cities represent a significant pioneering undertaking by China in carrying out the policy of opening the country to the outside world and in serving as experimental centres in economic structural reform to create a completely new set of conditions for economic development. As such, a new avenue has been opened, creating opportunities for foreign investors wishing to become involved in a rapidly expanding Chinese marketplace Strong foreign investment inflows to China were not unique during the 1990s. Significant inflows to other Asian countries also occurred during the same period. Compared with representative neighbouring countries, investment flows into China were large in absolute amount but remained relatively small in terms of gross domestic product (GDP) and gross investment (GI). Foreign equity investment into Singapore between 1990 and 1999 accounted for about 15 percent of GDP and financed more than one-third of Singapore's total capital expansion. The same ratios for China were only 0.7 and 1.8 percent, respectively. Even when compared with Malaysia, Thailand, and Indonesia, the ratios for China were extremely low. (Woo, 2001, 110) China enjoys several advantages in attracting foreign investment compared with other Asian countries. First, it has a large domestic market that provides potentially enormous opportunities for foreign investors. Second, it has abundant natural

Travel & Tourism Essay Example | Topics and Well Written Essays - 3750 words

Travel & Tourism - Essay Example The travel, tourism and hospitality industry has been growing steadily at a rapid pace. Technology has accelerated growth in entirely different ways in the travel industry. With the Internet explosion, globalization and more people willing to travel, this industry has been evolving rapidly to cater to the customers. Information Communication Technologies and the Internet continue to revolutionize the industry. They are now being touted as major distribution agent for the entire sector. Companies are now utilizing this tool to expand their market and increase their market share by trying to better their relationship with the customer and manage it effectively. With the increasing competitiveness in the industry, mergers and acquisitions are leading the way consolidating the industry players. This paves the way for more aggressive and sustained efforts to upgrade and innovate, altering their entire business model as well if need be, to stay abreast of the competition. Successful organizations thus use technologies to add value to their existing products and to enhance profitability. Man has always travelled from bygone days and his curiosity of the unknown was the basis of the enormous travel industry today. Since means of communication plays a vital part in travel and tourism industry, modern communications systems, with special reference to computer technology, have changed the concept of travel and tourism marketing. The advents of travel agencies and streamlined retail marketing and sales networks have played their part in empowering this massive industry to move forward. Technological advances in household appliances and gadgets have offered great amounts of leisure. All these have influenced tourism by enabling people to travel more. Explosion of internet In 2003, corporate travel bookings made on the Internet compared to the conventional direct bookings by telephone, fax or through the traditional travel agent was at only 12 per cent. Nevertheless, research consultancy marketSHARE predicts that this number will skyrocket to 28 per cent by 2008. Recent industry research shows that over 64% of the population comprising over 38 million people in the UK became Internet users as of 2005. Over eighty per cent of the adult population in this country has now visited the World Wide Web. These figures put the internet usage in the UK and penetration percentages equivalent to key market like the US, where web users now represent over 80 per cent of the adult population, and ahead of Germany and France in Europe. Data Statistics can be viewed at the website Growth of online travel booking users A recent survey of more than 450 travellers in the United Kingdom by consulting firm Accenture, revealed that business travellers are becoming increasingly dependent on the Internet with some 53 per cent of the respondents booking their trips online, 90 per cent of them using the Internet to search flight times and availability, and two-thirds checking-in online. More spending online UK online shopping revenues increased by 50 percent last year and for the first time, more goods and services will be bought using credit card and debit cards than cash, according to a report published by the Association for Payment

Art History and Appreciation Essay Example | Topics and Well Written Essays - 500 words

Art History and Appreciation - Essay Example The whims and fancies of the mysterious race of women fighters have been well depicted through the painting "The Battle of Amazons". Excellent use of color combination and images can capture the mind of an onlooker. The submissiveness and resistance of the women folk reveal more clearly and artistically in the given painting. The journal article entitled: "Comparison of The Heart of the Andes, The Volga Boatmen and the Battle of the Amazons Paintings" by Steven Nickerson shares his view about the painting. The author remarks; "Amazons were a mysterious race of women - warriors who hated men and kept them as slaves for hard works." Content HomeArts & Entertainment (Nickerson, Steven, 2008). Fredrick Edwin Church's "The Heart of the Andes" depicts an excellent combination of dark colors which express a dark and sorrowful mood. The beautiful picture of the landscape constitutes effective examples of symbolism. The flowing river, falling trees, and the mourning people are symbolizing the inevitable struggle between life and death. The online article entitled: "The Heart of the Andes" states: "The picture caused such a sensation that people waited for hours in line to approach it on the last day of the exhibit" (Church, E. Frederic., n. d.). Like, "The Battle of Amazons" it also explores several inner meanings.

Safeguarding the welfare of children and young people Essay Example for Free

Safeguarding the welfare of children and young people Essay Children’s Social Care Help children who are in need and also if a concern is raised about a child they will decide on the course of action to take. For example carry out and assessment and find out what the child’s needs are and gather all the relevant information that is needed. Police They work with children’s social care to protect children from harm. They have roles and responsibilities which include making a decision on whether a crime has been committed and if it has they will start an investigation and gather evidence from the Children’s social care. Health Professional They will examine children whose injuries they think are non-accidental. If abuse is suspected the health professional will then alert the children’s social care. NSPCC They are the only third sector organisation who can take action when children are at risk of abuse and they also provide support to children and families and a helpline for people to call if they are worried about a child and they also raise awareness of abuse through advertising. Wigan Local Safeguarding Children’s Board These have particular roles and responsibilities to oversee the work of other

Business Plan for Mobile Phone Shop

Business Plan for Mobile Phone Shop The purpose for this business plan to study the feasibility to establish a mobile phone showroom in Abu Dhabi City, the capital of United Arab Emirates. The showroom will offer Nokia mobile phones as main product. Along with that we will offer a wide range of accessories and relevant spare parts. MyPhone provides both mobile phones products and services to make them useful to private users. We are especially focused on providing customer satisfaction to our esteemed customers. The products include both hand held mobile telephone sets and servicing the products after sales along with giving the necessary training and support. The only way we can hope to differentiate well is to define the vision of the company to be a technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times. The definitive worldwide standard for wireless communications has just broken through the 200 million-customer barriers. However, the GSM industry is one of the most impressive success stories of the 1990s and currently generates more than $100 Billion a year in subscriber revenues alone. We have some major mobile phone distributors in the city, such like Emirates Computers, Juma Al-Majed and Jumbo Electronics. If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores. Our strategy hinges on providing excellent service and support. This is critical. We need to differentiate on service and support, and to therefore deliver as well. Our business is a retail store. The ideal place for the prospected Showroom will be at the new constructed shopping center in Tourist Club Area at East Side of Abu Dhabi City. In order to hold costs down as much as possible, we concentrate our purchasing with Nokia Regional Office in Jabel Ali at Dubai. We are going to have four major employees: Manger, Sales Lady, Technician and accountant. There are some factors that will affect severely on the growing of our proposed business, such like: Customer is looking into factory guarantee for replacement the defected sets. Nokia corporation will grant us immediately this kind of warranty. Usually customers are insisting in buying only the original spare parts and accessories. Therefore we are going to offer only original spare parts and accessories to gain the customer satisfaction. 1.1 Vision Statement: MyPhone is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their private and business life as well as possible, with maximum efficiency and reliability. Our ambitious is mission critical, so we give our clients the assurance that we will be there when they need us. 1.2 Products: MyPhone provides both mobile phones products and services to make them useful to private users. We are especially focused on providing customer satisfaction to our esteemed customers. The products include both hand held mobile telephone sets and servicing the products after sales along with giving the necessary training and support. In mobile phones, we support three main lines: The less feature mobile telephone set, which is our smallest and least expensive line, initially positioned by its manufacturer as low-income users. We use it mainly as a cheap mobile phone for workers and non- professional people. The Power User is our main up-scale line. It is our most important mobile telephone set for high-end individual as classified for medium range of income, because of they are the majority of the users, and they are requiring sets with more features and large capacity batteries. However, we will offer a luxury type of mobile telephone set with extreme fancy looking and elegant design, for the upper class of the society and manly for the Ladies who are impressed for such model as part of their prestige in the society. In service and support, we offer a range of walk-in service and guarantees through our well capable workshop and professional technician. 1.3 Key Features of Products: The only way we can hope to differentiate well is to define the vision of the company to be a technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times. These are complex products, products that require serious knowledge and experience to use, and our competitors sell only the products themselves. Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and charge for it separately. 1.4 Production of Product: As we are attending to be as a distributor only for one of the major brand of Mobile Phone in the market Nokia. Therefore we will import or stock directly, and it will not be any kind of production in our firm. Moreover, our business will depend on retailing and not on production. 2) Company Industry: 2.1 Overview of the Industry Community: The Industry: GSM (Global System for Mobile Communications): The definitive worldwide standard for wireless communications has just broken through the 200 million-customer barriers. Achieving this milestone of 200 million subscribers to GSM services is the powerful result of the continuing need for people to communicate and access information on the move. With four new customers every second, the latest figures exceed, yet again, all industry predictions and demonstrate the persistently dramatic growth of GSM throughout the world. As at the end of 1997, there were more than 200 million mobile phone subscribers worldwide and the global sales volume was over 100 million units, an increase of about 50% from the previous year. By the end of the year 2001, it is believed that the global subscriber base will have grown to approximately 600 million. Coupled with the subscriber increase, the mobile phone sales volumes are growing due to the rise of the replacement market. GSM has established itself as the worlds leading digital wireless standard, and it is believed that the current growth rates will continue for the foreseeable future. At present levels, it is confident in the predictions that by the year 2005, it will have achieved between 700 million and One Billion GSM customers worldwide. The GSM industry is one of the most impressive success stories of the 1990s and currently generates more than $100 Billion a year in subscriber revenues alone. Its impressive growth rates are once again attributed to soaring global markets and the sustained penetration of new emerging markets. In all the markets it has been starting to see a widespread take-up of a host of GSM value added services, beyond voice usage, including data and text applications. This demonstrates how GSM is an evolving technology that offers exciting new services and opportunities for subscribers. The future is even more exciting, as the development path for the GSM standard is clearly mapped out and presents an exciting era of applications and services that will stretch the bounds of the imagination. It is moving closer and closer to the delivery of third generation services, which will see multi-media applications, internet access and access to real-time video, via GSM-based networks and handsets. This will ensure that GSM continues to be the standard of choice and heralds continued massive customer growth in the years to come. The Emirates Telecommunication Corporation Etisalat: The UAE has a prominent status in the field of telecommunications as its achievements are reaching the quality and standards of the developed countries. The demands for telecommunications facilities in the UAE are growing at a phenomenal rate. The local Emirates Telecommunications Corporation (ETISALAT) which is 60% state-owned controls this sector and 40% owned by private UAE investors. Since its creation in 1976, Etisalat has increased the number of telephone lines from 50,000 to over 850,000 and plans to raise switching capacity by an annual rate of 100,000. In the UAE, demand for new lines is growing at about 12% per year. Etisalat, motivated by the realization that attractive infrastructure would encourage many businesses to locate in the UAE, has become one of the most profitable telecommunications organizations in the Gulf region and has joined in a number of projects, ranging from a 19,000 kilometers fiber-optic cable to link Europe with South-East Asia. The first stage of the cable link is to lay the so-called Fiber-Optic Gulf (FOG), which will use the most modern submarine technology and provide the UAE with links capable of carrying around 120,000 voice channels at any one time. Etisalat is the name that spells reliable communications in the UAE with global connectivity. Etisalat provides services on a par with the best in the world and has an advanced communications network, which is virtually fault free. All switching systems are digital, common channel signaling system number 7 (SS7) has been introduced, and an analog mobile radio network has been operating successfully for several years. Some of the state of the art services being offered by Etisalat: Telephone Service: This is done through public call offices, pay phones, smart card and credit card operated pay phones, smart card operated pay phones, and others. A report by the Etisalats director general showed that the direct telephone switchboard lines increased by (10 %) lines yearly and totaling 850,000 at the end of 1999. Telephone lines percentage also increased from 29 to 31 for each 100 people which places the UAE in the lead of the Gulf region. The report also indicated an increase of 27.9% in public phones with an amount of 20,000 at the end of 1999 compared to 12,078 in 1995. As far as mobile phones are concerned, the number of subscriptions reached 1.2 million in end of 1999 compared to 128,495 in 1995. As it is roughly one-in-two of the population and 30,000 to 40,000 new phones were being sold each month. Thus Etisalat maintained its leading position among the countries of the region by realizing the highest growth rates of mobile phones at 50 phones for every 100 people. The Global System for Mobile GSM Communication The digital mobile system which gives a new dimension to mobile communications has been in growing demand because of its satisfactory requirements for national mobile radio networks. These are high performance, international compatibility, fully digital operation, and encrypted air-interface. The UAE is one of the first countries in the Gulf region to introduce this service to serve the social and economic developments in the country. One of the main benefits of the GSM, is the ability to use the GSM service on most of the GSM networks around the world, Charges: GSM service connection Dhs 200 once only GSM service subscription Dhs 90 per quarter SIM card Dhs 30 Call charges (Normal Rate) Dhs 0.39/min. 7:00am to 2:00pm and 4:00pm to 12:00am, (For all days of the week) Call charges (Cheap Rate) Dhs 0.21/min. 2:00pm to 4:00pm and 12:00am to 7:00am, (on all days of the week) International Calls Normal IDD rates apply Emirates Internet: The UAEs window to the world offering connectivity to an unlimited number of network, computers, and users worldwide. The Emirates Internet was established in June 1995. The number of Internet subscribed reached over 25,000 by the end of November 1997. Fax Plus: A new fax plus state-of-the-art service with a host of advanced facilities which lets the person operate even without owning a fax machine. Paging Service: This radio paging service enables people on the move to be in touch in an easy and economical way almost anywhere in the UAE. According to Al Ittihad Newspaper, the UAE is ranked 7th worldwide, with 10% of the population using this service. Voice Mail Service: This includes videoconference service, consultation services, and interactive information service. ATM Service: The Asynchronous Transfer Mode (ATM) is a new service launched recently in order to speed up connections to customers. This is a broadband communications technology, which provides a way of transporting data from a wide range of applications using one seamless network. This service is being introduced to cater for the growing needs of education and business in the UAE and as part of Etisalats planning for the future. Satellite A new satellite company called Al-Thurayya Satellite Communications Organization was launched in January 1997. Its capital is worth $25 million and owned 26% by Etisalat, 20% by the Abu Dhabi Investments Company, 10% by the Arab Satellite Communications Organization (Arabsat), and 10% by Bahrain Telecommunications Company (Batelco), and 44% is owned by other Arab government. The company was set up to own and operates the Thurayya satellite system, which will serve the rapidly expanding mobile phone sector. It will cover the Arab states and part of Europe and the Indian sub-continent. The Community: Abu Dhabi City: Abu Dhabi is the capital of the United Arab Emirates. Its population was estimated 850,000 on 1998, with 70% males. The Gross National Product was estimated on the same fiscal year at Dhs. 65,850 per Capita which equivalent to U.S.$ 17,870. The Gross National Private Local Consumer was Dhs 25,040 per capita. The Gross National Government Consuming was Dhs 10,582 per capita. The Gross National Expenditure was Dhs 48,926 per capita. Which can be lead to be one of the highest per capita in the world. Abu Dhabi is very Modern City. Most of its constructions are less than 15 years old. Since it is the U.A.E. capital, it is containing all the headquarters of the Federal Ministries and other government departments and authorities, beside all the oil and gas companies headquarters, more than 63 local and international banks and many regional offices of the multinational companies. In addition to that, Abu Dhabi has One public women university Zayed University, two campuses of Higher Colleges of Technologies and several colleges branches. 2.2 Major Competitors: a) Major Distributors: We have some major mobile phone distributors in the city, such like Emirates Computers, Juma Al-Majed and Jumbo Electronics. If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores. Strengths: national image, high volume, aggressive pricing, and economies of scale. Weaknesses: lack of product, service and support knowledge, lack of personal attention. b) Other Local Stores: There are more than one hundred retail mobile phone Stores in Abu Dhabi city. These tend to be small businesses, owned by people who started them because they liked mobile phones. They are under-capitalized and under-managed. Margins are squeezed as they compete against the major distributors and against each other in an attempt to match prices. The competition based on price more than on service and support. When asked, the owners will complain that the major distributors squeeze margins and customers buy on price only. They say they tried offering services and that buyers didnt care, instead preferring lower prices. We think the problem is also that they didnt really offer good service, and also that they didnt differentiate from the major distributors. Moreover they are depending in the gray market. 2.3 Comparative Advantages: The marketing of mobile services to business users, and more recently to consumers, has resulted in spectacular growth in the number of subscribers in Gulf Area. Operators now face the challenges of rising customer quantity, the prospect of declining revenue per subscriber, and the scrutiny of performance by investors. Achieving success in these new market conditions calls for a change in strategy from mobile operators a fresh approach to marketing, distribution and customer service to attract more new customers whilst retaining existing customers and protecting future revenue. The buyers understand the concept of service and support, and are much more likely to pay for it when the offering is clearly stated. There is no doubt that we compete much more against all the box pushers than against other service providers. We need to effectively compete against the idea that businesses should buy mobile phones as easy and friendly appliances that dont need ongoing service, support, and training. Our focus group sessions indicated that our target professional users think about price but would buy based on quality service if the offering were properly presented. They think about price because thats all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back up and quality service and support; they end up in the box-pusher channels because they arent aware of the alternatives. Availability of the stock is also very important. The buyers tend to want immediate, local solutions to problems. However, our value proposition has to be different from the standard retail shops. We offer our target customer, who is service seeking and not self reliant, a vendor who acts as a strategic ally, at a premium price that reflects the value of reassurance that sets will work. Moreover, our competitive edge is our positioning as strategic ally with our clients, who are clients more than customers. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they need it. Service and Support Our strategy hinges on providing excellent service and support. This is critical. We need to differentiate on service and support, and to therefore deliver as well. 2.4 Future Products Services: We must remain on top of the new technologies, because this is our bread and butter. For telephone sets, we need to provide better knowledge of cross GSS and WAP technologies. Also, we are under pressure to improve our understanding of direct-connect Internet and related communications. Finally, although we have a good command of accessories, we are concerned about getting better at the integration of technologies that creates fax, WAP, E-mail, and voice mail as part of the mobile Telephone set. 3) Operations: 3.1 Location Premises: Our business is a retail store. Therefore in this type of business the customer will come to it, not the sales person has to go to the customer. It is kind of pulling sales strategy not pushing sales strategy. Thus, the physical location will be the key to success or failure to this business. However, the ideal place for the prospected Showroom, after taking in consideration the locations for the others competitors, will be at the new constructed shopping center in Tourist Club Area at East Side of Abu Dhabi City. As in new shopping center, we will enjoy the being in the summit reputation beside the advantage of parking lot availability, which has become a great problem in the city in these days. The shop will be at the ground floor. To grantee that all the visitors of this particular Shopping Center will have the chance to see the place and they will be aware that a new mobile showroom will be available for them. Furthermore, we can utilize the front of the showroom to demonstrating the products in front of the shoppers, They will see and know what kind of products we are offering before they have even entered to the showroom. The area for the place is suggested to be not less than 100 square meters that can be distributed as the following: Lounge with area of 50 square meter. Two small offices one for the showroom manager and the other for the accountant with area of 6 square meters for each of them. Store with an area of 5 square meters, for the products with necessary cabinets. Service Area of 20 square meters furnituing with necessary tables, counter and cabinets. 3.2 Purchase: Our costs are part of the margin squeeze. As competition on price increases, the squeeze between manufacturers price into channels and end-users ultimate buying price continues. With the mobile phone sets, our margins are declining steadily. It is being squeezed to more like 13-15% at present. In the main-line accessories a similar trend shows, with prices declining steadily. In order to hold costs down as much as possible, we concentrate our purchasing with Nokia Regional Office in Jabel Ali, which offers 30-day net terms and overnight shipping from the warehouse at Jabel Ali in Dubai. We need to concentrate on making sure our volume gives us negotiating strength. Moreover, In accessories and add-on we can still get decent margins, 25% to 40%. 3.3 Resources: a) We are going to have four major employees: Employee Responsibilities Manger Supervising and Purchasing affairs Sales Lady Sales Affairs Technician Workshop Affairs Accountant Accounts and Bookkeeping We are in need for very little equipment to run the project; this equipment will be bought. As no trend in United Arab Emirates to rent such equipment. 4) Management: The management in the our firm believes very strongly that relationships should be forthright, work should be structured with enough room for creativity, and pay should be commensurate with the amount and quality of work completed. 4.1 Management Structure: Owner Manager Accountant Sales Lady Technician 4.2 Professional Services Employee Training: A) Legal Affairs: Especially in the beginning, therefore we have already negotiated with a very respectful Advocate office in Abu Dhabi City, who is having a good experience in the commercial and civil affairs. He will take care for all the Legal Affairs, including Renting Contract, Maintenance Contract, and Labor/Employee Contracts, Revising the purchasing and banking agreements, etc. B) Accounting Procedures: The financial information is too essential for an well-organized business firm. Therefore a bookkeeping system has to be maintained to include all the account procedures. Moreover, all the payments to be made preferably by checks, and not by cash. The daily sales to be deposited in the bank next working day. However to organize the purchasing of the goods, They would be imported by the banks letter of credit (L.C.) only. C) Insurance Expenses: Our mobile phone showroom should insure the business along with its stock. As our business requires insurance for such robbery crimes or thefts. Further, we will insure our staff. We can estimate the insurance premium at Dhs. 6,000 for the First year. As revenue increases in the second and third year of Business. D) Banking Affairs: As the purchasing of the main product will be from Jabel Ali warehouse of regional company of Nokia, therefore the financing of such deals should be on Letter of Credit (LC). We will intend to open two current accounts with two different banks, which will give us more flexibility in the finance procedures. Employee Training: We will have only four staff. These staff will hire them, with sufficient experience in the relative field. Therefore, no training is mainly required at the beginning. However, the regional office of Nokia in Jabel Ali Free Zone, they are organizing such training session, whenever new product is introduce to the market. Therefore we are planning to send our technician to these training session whenever they will be made available. 4.3 Risks Plans to Minimize: There are some factors that will affect severely on the growing of our proposed business, such like: Customer is looking into factory guarantee for replacement the defected sets. Since we are purchasing directly from the regional office in Jabel Ali free zone. Therefore, Nokia corporation will grant us immediately this kind of warranty. However some other retail shops are buying their product from the gray market in Dubai. In this case, they can not offer any kind of grantee in their products. Moreover, we are attending to put this information on all of our advertising campaigns and sale brochures. Usually customers are insisting in buying only the original spare parts and accessories (which are coming from same manufacture). Therefore we are going to offer only original spare parts and accessories to gain the customer satisfaction. 4.4 Implementation Schedule: Activity Deadline Required Time Start Date Renting The Space Jan 31,2001 One month Jan 2, 2001 Decoration Mar. 31, 2001 Two Months Feb 1, 2001 Hiring the Staff Mar. 31, 2001 One month Mar. 1, 2001 Furnishing April 30, 2001 One month April 1, 2001 Importing the goods April 30, 2001 Two Months Mar. 1, 2001 Grand Opening May 1, 2001

Unilever Ethical Issues

Unilever Ethical Issues Unilever is employed 2, 27,000 people in approximately 150 countries. This company always tries to maintain their employee rights and responsibilities. To focus some employee rights of Unilever in below: To protect the health and safety of employees at work To must respect employees fundamental rights To encourage personal development of employees To provide training facilities on chemicals or dangerous job To inform employees about serious workplace hazards To assure the employees job security To evaluate the employees on the basis of their working performance Conflicts Most of the conflicts happen on local or national level. Generally, plant closures and opposition of employees are involved in conflicts. In Europe, the management of Unilever is promoted to attract new investors and securing the employees jobs. But in other regions, conflicts increase when Unilever rejects to build up the freely-elected unions as the courier of the employees and turns to threatening employees to shock away from the unions and attempts to make a company-friendly manager-made union. In India, conflicts occur when the employees decrease due to the shift of production to other sites. For example- Garden Reach detergents factory at Calcutta in India reduces employees due to move production to new areas. Responsibilities Manufacturing Department Unilever is mainly engaged in manufacturing its food and home personal care products in 150 countries around the world. The main responsibilities of this department are: Increasing production with no additional manufacturing cost. To invest in local manufacturing firms and contribute to local trade and industry development. To improve the eco-efficiency to the manufacturing sites. Distribution Department The main aim of distribution department is to be the supplier of choice for their potential customer and to ensure that consumers use their product through different distribution channel. To show some responsibilities of distribution department are given below: To work in joint venture with retailers on sustainability issues. To support retailers in educating consumers on health. Reducing environmental impacts resulting from distribution of the Products. To ensure consumers everywhere have right to use to products. To use and promote environmentally-friendly refrigeration technology. Marketing Department The marketing department of Unilever communicates responsibly with their consumers through advertising and marketing strategy. This department focuses on some responsibilities: To take a responsible approach to marketing and advertising. To help consumers make healthier choices for their diet. To ensure consumer self-confidence in chemicals used in home and personal care products. To help consumers to reduce their environmental impacts and to dispose of their products responsibly. Branding Department Recently, Unilever is owned approximately 2000 different brands worldwide. It is acquired many local or national companies which legacy continued for a long time. The branding departments responsibilities are furnished under: To create brand awareness of Unilevers products. To built preference and loyalty of brands. To maintain the branding quality. Research Development Department Through the investment in research and development, Unilever meets the diverse and changing needs of consumers in all the markets. Some responsibilities of this department are also shown below: To enhance the nutritional quality of foods. To minimize the difficult environmental impacts of the products. Integrating social, economic and environmental factors into brand development plans. To research and promote alternatives to animal testing. Marketing Unilevers marketing strategies are tightly aligned to focus on deployment and brand building through their products. The company ensures that their products are high-quality and maintain the standard product line too. On the whole, Unilevers marketing strategies are divided into three categories- target marketing, market segmentation and market positioning. Target Marketing Unilever has launched over 2000 brands still now. Consequently, they are followed different target marketing strategies according to variation of products brands. For example, Lipton tea is a popular branded product of Unilever and this company uses niche marketing strategy for this product. On the other hand, they also support mass marketing strategy for some common world-wide products such as Lux, All Clear, Sunsilk, Dove, Heartbrand ice creams and so on. Market Segmentation Unilevers market segments basically depends on four business categories-Personal Care; Home Care; Savoury, Dressings Spreads; and Ice Cream Beverages. By going after segments instead of the whole market, Unilever can distribute just the right value scheme to each sector served and capture more value in return. Its market segmentation is very effective because the purchasing power of Unilevers product and profiles of segment can be measured, its product can easily be reached to the potential customers. Market Positioning Unilever is one of the well-known market leaders that capture the global market positioning by their core-product activities. Their main aim is to be confined the market positioning through the following: 1) The purchase national companies 2) To invest in a green field site in that country 3) To import (when possible and profitable) from outside sources. Unilevers turnover was highest in 2002. So, their sales growth also rises during that year. But the following year, their turnover is decreasing day by day. And in 2005, due to Halal Soap concept, their turnover take the lowest position that means their sales growth is few. We also see that their turnover is increasing from 2005 to 2008. As a result companys sales growth also enlarges. At last, Unilever are trying to achieve the highest position again also trying to hold the global market successfully. Information technology The innovative employees of Unilever use a common information system to share best practices and abruptly introduce new products around the global. They think that information technology is the best equipment to finish their job successfully. In general they are made the OSBC benchmarking process because of tracking its innovative rate, underlying volume growth and spending on Research Development. Unilevers information technology designs on the basis of information structure, setting policies for sourcing, compliance and data protection. Communication Communication is any kind of connection. It may be internal or external. Unilevers communication system is very good and this company follows a effective communication procedures. The employees in Unilever are interrelated by communicating their daily activities such as preparing accounting report, attending organizations cultural program, creating friendly environment with their colleague etc. Unilever tackles complaints from external stakeholders such as consumers, suppliers, wholesalers, and stockholder and so on. Still there is no recognized policy to conduct external complaints handling. They have a third party handle external enquiries made via the website, email and letters. Basically, this companys success depends on good relationship with large group of people and organization who have stake in its business. Freedom of action The board of Unilever is responsible to practice an active process for compliance, monitoring and reporting to the high level about employee performance. They are ensured that employees can put the strategy into action. Unilever argue that the freedom of association and rights of employees to engage in constructive collective bargaining within the host country law. Basically, Unilever gives their employees moderate freedom of action. This organization values depends on their workers on basis of action performance and also provide rewards for better presentation. Unilever always try to motivating their employees by different types of activities like workshop, recreational activities, and also bestow huge liberty to their stroke. Additionally, all employees of Unilever have had access to a toll-free 24-hour ethics telephone hotline worldwide from 2004. This hotline allows employees to raise any concerns in absolute confidence. Censorship on the internet Unilevers censorship is rigorously controlled to protect the accessing information on the internet. All other multinational companies like Unilever is also involved with internet and give the company information and its growth on internet. But recently securing their information, they are increased e-mail monitoring to the retention of Web logs and communication data. At the same time, Governments have happen to more secretive about the companys activities, dropping information that was before available and declining to adhere to policies on freedom of information. Besides that, Unilever would appreciate and follow the ethics of the internet. Computer and work Computer has grasped every side of activities of the modern universe and that is why present world is called computer world. At present time, any organization does not finish their work efficiently without using the computer. Accordingly, Unilever are controlled their all working activities by computerized system such as using computerized machines, equipments for production and research development. Similarly, they also use modern technology which is made by computers to access in global communication process, increasing global marketing and so on. Law When Unilever starts business in a country, this company must obey that countrys federal and provincial legislation as it is enacted and also applicable legislation in jurisdictions. Unilever operations in commands with less strict privacy laws are anticipated to construct all rational efforts to meet the requirements. Unilever or any of its directors, officers, employees, agents or representatives should be loyal for maintaining the every countrys law procedures. Security Unilever is applied fire and burglar detection as well as inspection solutions for the warehouse. This company provides 400 brands spanning 14 sorts of home, personal care and foods products. They are strictly observed to grant an access control, fire burglar detection and inspection solution method for securing their warehouse. They also set up the close-circuit camera to make a decision on-site based on practical revelations of the field of sight and the preferred result. At present, Unilever drives an audit system on trail of loading, off loading, weighing procedures, visitor movement, health and safety compliance, compliance with other internal controls and procedures from an accounting point of view. Answer to the Assignment Question No. 2 Country overview The kingdom of Bhutan is renowned as a landlocked nation in South Asia and is situated at the eastern end of the Himalaya Mountains. It is alienated from the close by state of Nepal to the west by the Indian state of Sikkim and from Bangladesh to the south by West Bengal. Bhutan is also a lonely country in the world. But now, Bhutan is developed in their different sectors including direct international flights, the internet, mobile phone networks and even cable television have increased to modernize the urban areas of this country. The legal system The legal system of Bhutan is determined mainly by Royal High Court of Bhutan, which is selected by the sovereign. This legal system primarily based on Indian law and English common law; has not accepted compulsory ICJ (International Court of justice) jurisdiction. Zhabdrung Ngawang Namgyal broadcasted the first set of Bhutanese laws and this law was completed in 1652 during the reign of Deb Umzed Tenzin Drugyel who is the first temporal ruler. It was footed closely on Buddhist principles and tackled the violation of both temporal and spiritual laws. These laws include ten pious acts, known as Lhachoe Gyewa Chu and the sixteen virtuous acts of social piety, referred to as Michoe Tsangma Chudrug. The 10th Desi, Mipham Wangp o merged and adjusted the certain parts of the code of Zhabdrung. The 13th Desi, Chogyal Sherub Wangchuk, ready certain amendments of the Code in the mid 18th century. Afterwards, the first and the second Druk Gyalpo also made extra amendments. During the reign of the Third Druk Gyalpo, the national assembly endorsed the first comprehensive codified law known as the Thrimzhung Chhenmo. After that, some amendments and legislations are added to the changing needs of him Bhutanese nation. Sources of law The sources of law on which the jurists have put on their consensus are as follows: Custom Custom is described as the twilight of law in Bhutan which resides in habitual practice and usages. To acquire force of law, the Bhutanese custom must have the following ingredients: a) Antiquity b) reasonableness c) conformity with statutory law d) observation as a right e) consistency with morality and public policy. Religion Religion is also an important source of law. Bhutanese law provides for freedom of religion, thought and conscience. The Bhutanese people support both Kagyupa and Nyingmapa Buddhist monasteries. The noble family follows a combination of Nyingmapa and Kagyupa Buddhism. On the other hand, the government are restricting the celebration of some non-Buddhist religious festivals and limiting construction of non-Buddhist religious buildings, although many people openly practice Hinduism in the southern areas of Bhutan. Equity Equity means natural justice. In Bhutan there are three main courts I) The High Court II) the Supreme Court III) The Dzongkhag Court. The High Court made up 7 to 9 Judges, which is controlled by the Chief Justice of Bhutan. A Dzongkhag court that means District court includes of a minimum of single judge and a maximum of three judges. A Dungkhag court that means Sub-district court involves of one judge. The justices of the Supreme Court are appointed by the chief justice and seal on the proposal of the National Judicial Commission from among persons of high honesty who are acknowledged authorities on the laws of Bhutan. The interested person should at least work as a High Justice for seven years to be appointed as the Justices of the Supreme Court. Precedent Precedent means the judge-made law. It is an essential source of law. Circumstances of Bhutanese law which destroy or weaken the binding force of precedent are: a) abrogated decision b) reversal on a different ground c) ignorance of status d) inconsistency with earlier decision of Higher Court e) inconsistency between earlier decisions of the same rank f) decisions of equally divided Courts g) erroneous decisions and so on. Legislation Legislation is the biggest sources of law. In National Assembly of Bhutan practices a large volume of legislation law. At present, the current issues such as drug abuse, terrorism problems etc. affecting the legislation process. The Bhutanese government tries to develop their legislation policy and implement that effectively. Court structure The courts in Bhutan consist of the Supreme Court, the High Court, the Dzongkhag Courts, the Dungkhag Courts, and any other Courts that may be established from time to time. At present, the Bhutanese legal system has maintained three types of court system: Figure 2: The Court Structure of Bhutan The High Court: The High Court is the highest court of law in Bhutan. It was established in 1968 is the apex Court presided by the Chief Justice of Bhutan. It has three Benches and a minimum of two judges encompass a Bench. The High Court exercises original jurisdiction as well as appellate and extra-territorial jurisdiction. The High Court possesses intrinsic powers and exercises extra-territorial jurisdiction on the basis of international law principles as with the Supreme Court. At the moment, it places at the apex of the Bhutanese judicial system and is controlled over by the Chief Justice of Bhutan. The Dzongkhag Court: Bhutan is geographically divided into twenty districts and each district has a District Court. The first Dzongkhag (District) Court of Bhutan was established in 1960/61. The District Court is made up of one Bench some District Courts have division Benches too. The District Court exercises unique jurisdiction in all cases in its defensive jurisdiction. The District Court system of Bhutan is leaded by a Dzongkhag drangpon. Every Dzongkhag drangpon is aided by one or more drangpon rabjams. The Dungkhag Court: The Dungkhag Court that means the Sub-District Court is the lowest formal court in Bhutan. It was established in 1978. The Dungkhag Court practices creative jurisdiction in all cases in their territorial jurisdiction. It is supervised by a Dungkhag Drangpon. Different forms of business allowed to operate and the laws governing them Banking business: The banking business in Bhutan is increasing slowly as the country has practiced in modernization. Every bank in Bhutan is established by following Financial Institution Act of Bhutan and The Royal Monetary Authority of Bhutan Act, 1982. The Royal Monetary Authority is responsible to issue the currency, implement the monetary policy, organize financial institution activities, and hold the governments foreign exchange earnings. Non-banking financial institution also set up to contribute countrys economic growth. Telecom business: Bhutan telecom industry is growing day by day. The government of Bhutan is giving the excusive opportunities to develop this sector. Every company who is related to telecom business must be practiced the Bhutan Telecom Act. The renowned companies such as Alcatel-Lucent, Cisco, Ericsson, Huawei, Motorola, Nokia Siemens Networks, Nortel and Tellabs are doing their business successfully effectively in Bhutan. Medical health care business: Bhutans medical health care systems are urbanized in the early 1960s. In that time, a department of public health and the opening of new medical hospital are established to serve the Bhutanese people but have no medical law. At present time, all medical hospitals and health care centre are pursued cite as Medical and Health Council Act, 2002 Medical Act of the Kingdom of Bhutan. Postal Business: The Bhutan postal system is facing to alarming change in the 1990. The national postal network consists of 90 channels which is included by 2 General Post Offices, 43 Post Offices, 3 Agency Post Offices and 42 Community Mail Offices. And it is followed cite as Bhutan Postal Corporation Act, 1999. At present fax, Internet, e-mail or electronic bill payments is the core postal business in Bhutan. Information Media Business: The Infocomm and media authority in Bhutan are doing hard job to develop this sector. A law is passed on information media sector and it refer to Bhutan Information, Communication Media Act, 2006. The Bhutanese government make easy to increase speed growth of the ICT and media markets and pick up delivery of services. Transport Services: The Road Safety Transport Authority (RSTA) has begun to provide transport services in Bhutan in an organized way. The government of Bhutan made up a law for maintaining the transportation services mention as The Road Act of the Kingdom of Bhutan, 2004 and Road safety Transportation Act, 1999. At present condition, the numbers of transports are increased rapidly during the last decades. Dispute resolution procedures/options available and their effectiveness The dispute resolution procedures/options available are accomplished in the place designed by The Royal Government of Bhutan. Its main function is to deal with complex matters facts and find out a effective solution as soon as possible. For example, Royal Government of Bhutan is formed a hydropower projects to account for the relevant legal, technical, environmental, social and financial issues. Laws relating to Copyrights: The copyright act of Bhutan was cited as The Copyright Act of the Kingdom of Bhutan, 2001. This law has become especially relevant because of tremendous growth of the use of internet. The rights under copyright are encouraged to the authors and artists by securing their works and derive income from them. Trademarks: Bhutan is a tiny country moving the northern border of India and adjourning Nepal. The trademarks law has made recently in Bhutan in 1997 that is followed by the Industrial Property Regulation 1997. The registration of trademarks create great value to a business- the owner of the registered trademark can use in many ways, he/she can earn the exclusive legal rights to use and licensing or selling it within Bhutan for his products or services. Patents: A patent is a contract between the government of Bhutan and an inventor. It provides protection for the creation to the owner of the patent. Generally, it is followed by Industrial property Regulation 1997 and it is granted for a restricted time such as 20 years in Bhutan. Actually, Patents present incentives to persons by offering them to acknowledgment for their creative work and material reward for their saleable inventions. These incentives persuade innovation which declares that the quality of human life needs continuously improvement. Designs: In general design means a products overall form and functions. The designs law is controlled by the Industrial Property Regulation 1997. Truly, designs are applied in individually crafted products like technical and medical instrument and luxury items, electrical appliances, cars, architectural structures, textile designs, furniture, toys, household products, sports equipment, product packaging and containers etc. Answer to the Assignment Question No. 3 Globalization Unilever is the leading united global foods and home and personal care Company in the world. It is rising powerfully in developing and emerging markets to fight with other competitors. In an age of globalization, Unilevers neighboring bosses are becoming kings who take vital strategic decisions separately. There are replication and even triplication of corporate formations, generating needless complications. The effects of globalization are influenced strongly to Unilevers worldwide businesses. When Unilever starts operations in Indonesia and South Africa and more newly in Vietnam, have specified them a more exhaustively understanding of their crashes on the local economy. In 1995, Unilever had started its operations in Vietnam and this company maintained close relationship with its suppliers because they were accounting because the companys production volume was 40 per cent, its raw materials were 20 per cent and 87 per cent of its packaging materials. Unilever Company-the supplier relationship was meaningful because both parties needed one another to be succeeded. Unilever roped its suppliers through training and technology transfers. It also proposed them such kind of financial support to raise their equipment. In turn, the suppliers were supplied to Unilever with sophisticated packaging facilities. This relationship are encouraged Unilever to set up their business globally and they are also learned how treat to global suppliers competitor for establishing their position in the peak. However, Unilever also faces negative effects that changes it global strategy. Recession in America will contain unplanned effects in the rest of the world. On the other hand, prices for food merchandise and energy will stay inflexibly sky-scraping. Like most of its opponents, Unilever will include to enlarge its prices for food as well as household and personal-care products. As a result, it hits sales of Unilever products especially in emerging economies. ÂÂ   Developments in information, Communications and Technology (including internet) Unilever has done its informational activities through an automation process by using the internet. At present, Unilevers automation systems are so much developed. They collect and distribute their all information by a computerization system which is involved with internet. As a result, the customers of Unilever get easily its company information, about new brands, its research project news and so on in their global website. The Communication strategy of Unilever are residential tied into the points of the project such as awareness, understanding, buy in, commitment and post go-live with precise materials and explicit messages urbanized for each segment and targeted at various viewers clusters. Unilevers communication process is too easy to understand for their employees. Hues innovative technologies which fulfill different audience groups demand. Unilever are deployed a completely new technology infrastructure using Microsoft Premier Support. Unilever IT department handles E-mail, Active Directory, and other services distributed globally to the entire Unilever personnel. Its older technology was missed key capabilities, lost huge productive time because of unexpected outages. But now Unilevers new technology named active directory to assist control the identities and relationships that formulate the Unilever network environment. Unilever diminishes the hazard of method downtime and break to business users by using the new technology. The progress in e-mail and system accessibility permits employees to continue productive. Culture Corporate Culture Unilever managers are specified extensive training, and their career development is timepiece over carefully. A well-built corporate culture are facilitated to turn Unilevers management into the middle binding compel of the company and avoiding it from becoming a conglomerate still at its most branched out. There are little weird people in the upper ranks of Unilever and contrasted to most companies. Moreover, Unilever are eminent worldwide by capable and qualified management. Corporate Governance Corporate governance changes the compliance costs involvement for Unilevers international businesses to get together different regulatory needs in other jurisdictions. The accounting standards are one instant prospect for faster co-operation. Both parts of Atlantic are expensive and incompetent to assemble different standards. So, the recent opportunities are moved with time to greater union. The settlements are unquestionable in terms of amplified Unilevers cross-border investment, its deeper international capital markets and lower costs for this company. Power Unilever Already has a global power based in England Netherlands and this renowned company is trading with virtually all parts of the word. After establishing a year, Unilever easily capture the global market through their attractive brand products and stand a strong position from their competitors. Now, Unilever has over 2000 brand products in whole world and this company are influenced most of the countrys economy. Moreover, this company with no trouble enters any country and established its business quickly rather than other competitors through using free trade agreement facilities. No governments are pressured this company by their political power because Unilever is an associate of a number of powerful lobby groups on the national, European, regional and the global level. Politics Since 1960s the political risks of promising countries are rising day by day. A figure of countries are nationalized to Unilever businesses. Foreign organizations are subject to compound controls on prices, imports, production, dividends, borrowings, remittances, expatriate employment and salaries. The governments are limited to the payment of dividends service fees that is a rush of demand for local fairness contribution. Consequently, many large US firms such as IBM and Coca Cola both left India in 1970. But Unilever are developed into a master at delaying tactics. They are also using its widespread contacts and trying to make goodwill in numerous countries to adapt regulations and good dealing with governments. Sometimes, the most important market corruptions of Unilever are increased in corporate and public life. However, Unilevers strong policy and exclusive decision are helped to overcome that situation. Law Unilever and its employees are required to obey with the laws and regulations of the countries in which they operate. As a multinational company Unilever are spreading their businesses worldwide and but every countries legislation system is vary from country to country. So, according to various countries legislation procedures, Unilever also changes their legal system, creating different law policies for different countries. And they try to treat with their employees, customers, suppliers and competitors in a legal way which country they operate. But lack of conscious they are facing trouble such in India, Unilever violated the Indian labor Law. Due to these reasons they lost their market position. Choice Unilever is one of the worlds largest consumer products companies that are marketing a wide range of foods and home and personal care products. The Unilever products including skincare products are shaped based on elevated safety and physical condition standards and are all permitted by BPOM as evident in the BPOM registration number printed on the packaging of each product. At present time, most of the consumers in global market choice Unilever products because of ensuring safety and high quality. Consumers to be more careful when purchasing the products such as giving attention to the following selling price, checking the BPOM registration number, also checking name of manufacturer which are printed on the packaging and finally observing the packaging quality. Without doubt Unilever are succeeding to fill up the consumers all expectation in an organized way. Thus, Unilever detain its position in the consumers mind easily. Conclusion: Before we finish this assignment, we are focused on Unilevers product extension and the enhancement of its quality to combine perfectly with the ethical issues. This business organization is being extended to force growth in the long run even though short-term success may be impacted in the asset stage successfully establish its position in the global market. Moreover, Bhutan also pursues a well-organized legal system. Its laws regulations are relevant to business oriented and it helps to create new business opportunities.

Comparison Of Mail Communications Essay example -- essays research pap

  Ã‚  Ã‚  Ã‚  Ã‚  New technologies have always allowed us to do things faster, more efficiently, and more professionally than ever before. Generally, every new technology is a step forward for speed and productivity. But, despite this paradigm, the coming of the latest mail communications innovation has brought many pros and cons with the package. Electronic mail could be the greatest thing since sliced bread, but there are many who find flaws in it. We are now going to take a moment to compare the speed, ease, reliability, and expense of electronic mail with our general postal system.   Ã‚  Ã‚  Ã‚  Ã‚  The speed of transfer is an important part of the decision to send mail by either protocol. E-mail has a distinct advantage in this category. With the click of a button, your message will be received in a period of 5 to 30 seconds. Whether you are sending e-mail to a person across the street or in Afghanistan, the transfer rate is virtually the same. Also, data files and computer applications can be sent via e-mail; however, large files will slow upload & download time even though they are sent in seconds. Unfortunately, physical packages such as gifts or magazines cannot be attached to e-mail. On the other side of the spectrum, the postal service can send any kind of physical package, from a magazine to a pool table, for a price proportional to its size. The postal service can also transfer data if it is placed on a disk or a CD-ROM. Speed, howe...

Medical Causes of Obesity Essay -- Health, Diseases

Close your eyes and picture this, you are outside of a favorite cafe looking for a table. You are just about to sit on the patio to enjoy a steaming hot cup of coffee, when you look to over and see the most disgusting sight ever. He looks absolutely mountainous; there are rolls upon rolls suffocating his body. Food is flying everywhere, lettuce is being launched through the air, and there are pieces of meat all over the table and floor. You are astounded to see that he is trying to snag his third burger. You then walk away utterly shocked that someone can let their dog get that fat. That is right what I was describing was about a canine, not a human being, which is what I bet you thought while reading the description. Society and the media have put this picture into our heads that obese people sit at restaurants all day stuffing their faces with food, and are extremely lazy. As it turns out, this depiction of obese people is wrong, and there is more involved in obesity than you think. There are a hundred causes as to why a person is obese, but thanks to society and the media we only think of the one reason. In fact, some of the common causes of obesity are diseases. There are many syndromes that could cause obesity but the most common ones are hypothyroidism, Cushing’s disease, Prader-Willi syndrome, and polycystic ovarian syndrome. As society frequently passes judgment on obese people they do not stop to think that a disease could be the cause for their obesity. The first genetic disorder that is involved in causing obesity is called hypothyroidism. This disease is fairly common as it affects more than forty percent of Americans (Lowrance, 2009). In order to explain how this disease causes obesity, I will first explain what t... ...ypothyroidism, which is caused by an underactive thyroid gland. Fifteen million have a disease called Cushing’s disease, which happens when the body is overexposed to cortisol. Prader-Willi affects thirty thousand, and it caused by a bad fifteenth chromosome. Fifty percent of women who have polycystic ovarian syndrome are obese. This condition is caused by â€Å"insulin resistance and biochemical signaling.† All of these people affected by these disorders are obese because of something that they could not control, genetics, not overeating and laziness. So please, next time you see an overly obese person think first before you judge them. The quote said by Adelle Davis perfectly sums up my argument, â€Å" To say that obesity is caused by merely consuming too many calories is like saying that the only cause of the American Revolution was the Boston Tea Party,† (Davis, n.d).

An Report On Darlie Toothpaste’ S Integrated Marketing

1.0 INTRODUCTION1.1 AuthorizationThe CEO of the Haolai Company requested this report on 16, May. The purpose of this report is to provide an analysis of Darlie toothpaste’s current marketing situation and integrated marketing communication program (IMC). It aims to create a new promotional tool to for the target market.1. 2 LimitationsThere’re some limitations in the production of the report. To begin with, there’s not much information about the Darlie’s company can be found in the web. I just can find the Haolai Company is a chemical industry company.Besides, there is also not much information about the Darlie toothpaste in some authority business magazines and books. Sometimes, I just make a realistic assumption. 1. 3 Scope The scope of the report limited to integrated marketing communication in five areas: the current marketing situation analysis, the used IMC program analysis, the IMC plans will be developed, media plan and some recommendations for the Darlie toothpaste.2.0 BACKGROUND2.1 About the companyDarlie is a brand of the world's best oral care products manufacturer which is named Haolai chemical industry. In the 1930, the recipe of Darlie was developed.At the beginning, Darlie’s production and operation is in the Kowloon, Hong Kong. In 1997, Darlie transferred all the toothpaste products from Hong Kong to the Chinese mainland. Today, the Darlie has become one of the best-selling brands in toothpaste market in China and south Asia.2. 2 About DarlieThe main products of Darlie are toothpaste and toothbrush. The concept of Darlie is healthy white teeth and pure fresh breath makes you every day full of confident smile. Darlieh has different kinds of toothpaste according to different effects too satisfy the different needs of consumers.It has four Series: fresh breath, teeth whitening, anti-sensitivity and for children.2. 3 Competitor analysisIn the current toothpaste market, it exits many competitors such as: Crest, Col gate, China, bamboo salt, Amway and so on. Analyzing Crest, it is one brand of Procter & Gamble which was born in 1955. It's famous for excellent high-decay toothpaste. And it is the first to be recognized by the world authority on oral-organization – the American Dental Association (ADA) decay toothpaste. Compare with Darlie, Crest's market share occupy all over the world not just Asia.In June 1996, Crest came to China and after one year, it has already been known by everybody in China. The brand concept of Crest is: ‘keep your smile healthy and beautiful ‘. There are two types of Crest toothpaste: series of healthy and series of whitening. Besides, every type of Crest has different products. For toothpaste, Crest has the similar benefits with Darlie such whitening, fresh breath and so on. But the most famous benefit of Crest toothpaste is preventing tooth decay and protecting tooth effectively. About Crest' s promotion, advertisement on television and internet a re the main ways.But crest has advantages of Darlie, because crest's advertisement is high-frequency.2.4 Target marketThe toothpaste market can be segment into different parts on the basis of geographic, demographic, psychologic and behavior variables. According to Hawkins, Mothersbaugh & Best (2007, p16): ‘Perhaps the most important marketing decision is a firm makes is the selection of one or more market segments on which to focus. ’ Firstly, Darlie toothpaste is in consumers’ good graces in Southeast Asia because of its advanced technology and unique recipe of product.Besides, it is popular in coastland of Guangdong province. On the side of demographic, there are not many people know the brand name and features of Darlie In addition, females will pay more attention on choosing toothpaste than males. In terms of psychological, consumers’ individuation demand is increasing with the development of economy and technology. In other words, consumers pursue ne w feelings, health, white, nature and useful in the modern society. Moreover, young consumers prefer to the multi-functional toothpaste which can provide special feelings like tea fragrance.From the perspective of behavioral, toothpastes are necessary products in people’s daily life and consumers will buy toothpastes routinely. Besides, young consumers will choose the new products and abroad brands because of their individuation demand. Furthermore, spinsterhood will buy fewer products once than married people and promotion methods affect consumers heavily. In this report, the target market focus on the consumers who like the tea fragrance and want to fresh breath.2. 5 The Darlie toothpaste's positioning strategyThere are five competitive advantages for Darlie. Firstly, it has a good management system. Darlie encourages its employees to innovate with a reasonable remuneration and reward. It can motivate the employees to work out the new technology to enrich the products. Seco ndly, Darlie is good at research and development. As the needs of consumers are changing quickly, so it often makes the change of products like in quality, style and shape, and it continue to introduce new products to meet customer needs. In addition, Darlie has a strong channel advantage.It not only has distribution channels and end-channels, but also has a geographic strategy, so that it can sale the products through different ways in different areas. Besides, quality service is another strength for Darlie. The good service will shorten the checkout process and satisfy the consumers’ needs, and then makes the customers have a good memory to the products. Last but not the least, freshen breath is Darlie’s important characteristic. Many people think that freshen breath is an important function of toothpaste (2011).The main function of Darlie toothpaste is breath fresh, so that it will have a fixed group customer.3.0 IMC PROGRAM3. 1 The promotional elements mixThere are six elements in IMC mix: advertising, sales promotion, personal selling, publicity, internet marketing and direct marketing. Darlie uses three elements of promotional mix in current market, which is advertising, sales promotion and internet/interactive marketing. Firstly, advertising is Darlie's main way of promotion. It uses mass media such as TV, radio, magazine, newspapers to attract consumers. The most important promotional tool of Darile is TV advertisements.Darile input much money in inviting stars as its spokesperson. Besides, it also spends a lot of money on broadcasting TV advertising. For Darile, advertising is a valuable tool for targeting mass consumer market. Secondly, in the promotional mix is sales promotion. Darile also has two major categories: consumer-oriented and trade-oriented activities. In supermarket, businessmen always use coupons, samples, premiums, rebates, contests to stimulate short-term sales. And in the current, Darile has many different selling ways such as wholesalers, distribution, and retailers.The third variable in the promotional mix is interactive/ internet marketing, which changes by the development of technology. For Darile, in traditional market, consumers only get information from advertising and buy toothpastes and toothbrush in supermarket and stores. But now Darile advertise their products on the websites. Consumers can purchase the products on the Internet or by the telephone. Then the products can be de lived to your home directly. Besides, if the consumers have some inquiries or questions, they can call the customer service Hartline or in online message.The interactive/internet marketing brings many advantages to Darlie's promotion.3. 2 The low-involvement hierarchyAs toothpaste is usually used in people’s daily life, so Darlie is belonging to the low-involvement hierarchy of customer response process. The sequence of low-involvement hierarchy is learn-do feel. It means that the involvement in buying Darl ie is low and the customers are viewed as passing from cognition to behavior to attitude.3. 3 IMC objectivesDarile has three promotional mix elements are being used for IMC objectives based on the response process.As Mothersbaugh & Best (2007, p 8) explans:'Integrate marketing communications involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers. ‘ At first, advertising is a valuable tool for building brand equity. Darile’s advertising transfer the name, logo, symbols, design, packaging and performance to consumers. Because Darile is low-involvement hierarchy of customer response process, it needs faithful relationship to repeat purchase. Secondly, sales promotion is a shift marketplace power from manufacturers to retailers.People can buy Darlie's products in local retails such as Wal-Mart. And the retailers have more promotional tools than manufacturers to sell. Thirdly,The business of Darlie chang e from traditional market to Internet with the rapid growth of technology. Besides, traditional media advertising in TV or broadcast is replaced by internet advertising.4. 0 DEVELP THE IMC PLAN4. 1 New promotional toolPersonal selling is as a new promotional tool for Darlie toothpaste. Unlike advertising, personal selling is face-to-face communication between buyers and sellers.In this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. The Personal contact in selling focuses more on consumers’ specific need or situation than other promotional tools. Sellers can communicate with the target consumers through telephone, QQ, MSN and email to know their needs and give services. It is more flexible and convenient. Besides, Personal selling also is good to get feedback to modify the types of products according to different needs. For example, if the person has Gums bleeding, sell g the Anti-allergic Darlie toothpaste.And in this way, it can build loyal customer relationships and Brand loyalty.4. 2 Major selling ideaDarlie’s ideal market share occupy overall all the ages of the consumers. But In current intense toothpaste competitive market in China, it is impossible. Comparing with the other competitor such as Crest, Amway, China, the central theme of Darlie toothpaste is ‘fresh breath’. And the target market is the person who like tea aroma. Before selling, sellers can make a questionnaire for analyzing the toothpaste market. Darcie can develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences.And the seller s also needs to provide good after-sales service for audiences. They can send some new samples; tell them some knowledge to protect teeth, and how to brush teeth correctly.5. 0 GREATIVE STRATEGY5. 1 Implementation of the creative strategyThe creative strategy including: advertising appeal, execution style, creative tactics, and media veh icle can be used in development and implementation of an advertising message. Advertising appeal has two categories: information/rational appeals and emotional appeals.In order to emphasize the Darlie toothpaste’s feature of fresh breath and transfer the fragrance of tea of Darlie toothpaste to the consumers, information/rational appeal of advertisement is better. Using the advertising appeal, people will know more about Darlie toothpaste not only the brand name but also the specific feature. The creative execution style of the Darlie toothpaste is direct and concise. When people see the advertisement at first glance, they can recognize the brand of the Darlie toothpaste. And it is also beautiful, which make people feel fresh and cool. Creative tactics is used to design the actual advertisement.It has two different types: for print advertising and for television. In this report, the picture is designed for print advertising. Firstly, the background of the print is Danas. And in spring morning, fog around the Danas, which makes people feel fresh. Secondly, it uses the direct headlines, ‘Daile toothpaste, and the fragrance of tea’. It is in the top of the print, which is not very big. As Mothersbaugh & Best (2007, p 311):' they are often more effective at attracting reads’ attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get explanation. On the left of the words, it is a small teapot. And on the right, it is a new design Darile toothpaste.The Chinese ‘cha xiang’ and English words ‘the fragrance of tea’ print on the body of the toothpaste. It also has the symbol of Darlie, a head portrait. Secondly, in this print, the body copy is the main point. The picture shows that a toothbrush sends out a ray of tea aroma. And the most important is that the tea aroma uses a figure of teapot. And in the teapot, it prints One Chinese word‘cha‘which is written by Chinese style. This advertisement can be used to two media vehicles, the print media and the support media.Magazines and newspapers are two types of the print media. And there are many types of the support media, like outdoor advertising, aerial advertising, transit advertising, promotional products, and yellow pages advertising and so on. The designed picture can be enlarged or narrowed according to different sizes.5. 2 Evaluation of the creative strategyIn this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. And Darlie toothpaste is belonging to the low-involvement hierarchy of customer response process.It means that the involvement in buying Darlie is low. Besides, Haolai Company is not as well-funded as Procter & Gamble. So it does not have enough funds to input in advertisement. So this creative strategy for print advertising has its own advantages and disadvantages. First at all, the tea fragrance of Darlie toothpaste i s one of the most important advantages. It is a specific smell and taste which other toothpastes have. It has good effects on creating awareness among the target market. Besides, the advertisements on magazines can be accepted by consumers more easily.Most audiences pay much attention to the magazine when they read it. Toothpaste is a low-involvement product, while magazines can express the information about the product to the target market effectively. In addition, it saves the cost. It does not need Celebrity endorsements and TV ads, which is expensive. While there are also some disadvantages. One of the disadvantages is current market saturation. Too many companies select to use advertising medium. The Darlie toothpaste’s promotional products may be ignored by consumers. Besides, TV ads appear more frequent than print adverting.The print ads can not impress the consumers repeat by repeat in a short time. Moreover, it lacks of the effect of celebrity, which make low brand l oyalty.6.0 CONCLUSIONSAfter analyzing the current market of the Darlie toothpaste, it can be concluded that:6.1 The current marketing situation of Darlie toothpaste, the including the background about the company, market share, the introduction about the product , competitive analysis, the Darlie toothpaste’s target market and Darlie’s positioning strategy.6. 2 Three promotional elements of the IMC mix have been used in the report.Advertising, sales promotion and interactive/ internet marketing, the IMC program such as the low-involvement hierarchy and the Darlie toothpaste’s IMC objectives have been discussed in the report.6.3 Developing the Darlie toothpaste’s IMC plan. New promotional tool and major selling idea has been made.6.4 Implementation and evaluation of the creative strategy7.0 RECOMMENDATIONIt is recommended that:7. 1 As a low-involvement product, the company should pay more attention to the brand when advertising on mass media.7. 2 Personal selling is as a new promotional tool for Darlie toothpaste.The company should strength the communication between consumers and sellers.7. 3 Free samples and bundling can be used. And the company can promote the toothbrushes in the supermarkets by setting an experience place for attract more consumers. The company should develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences. Besides, good after-sales service for audiences is necessary.7. 4 The new creative strategy for print advertising can be used. It can build the Darlie toothpaste‘s image of fresh breath.